Privacy Policy
This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our services.
1. Who We Are
We provide DNA analysis and ancestry research services, helping individuals understand their genetic data and family history.
For an Questions Please Contact Us at traceyourancestry@poppyheritage.com
2. What Data We Collect
We may collect and process the following information:
- Personal information (name, email address)
- Information you provide through contact forms or consultations
- DNA data files voluntarily provided by you
- Family history or ancestry information you choose to share
3. How Your Data Is Used
Your data is used solely for the purpose of providing our services, including:
- Analysing DNA data
- Conducting ancestry research
- Communicating with you بشأن your enquiry or service
- Delivering reports and results
We do not use your data for unrelated purposes.
4. DNA Data & Sensitive Information
DNA data is considered highly sensitive personal data.
We:
- Only process DNA data with your explicit consent
- Use it strictly for the agreed service
- Do not share DNA data with third parties without permission
- Handle all sensitive information with strict confidentiality
5. Legal Basis for Processing (UK GDPR)
We process your data under the following legal bases:
- Consent – when you provide DNA data or sensitive information
- Contract – to deliver the services you request
- Legitimate interests – to respond to enquiries and improve services
6. Data Storage & Security
We take appropriate measures to protect your data, including:
- Secure storage systems
- Restricted access to personal data
- Encrypted handling where applicable
Your data is protected against unauthorised access, loss, or misuse.
7. Data Sharing
We do not sell, trade, or rent your personal or DNA data.
Your data will only be shared if:
- Required by law
- You have given explicit consent
8. Data Retention
We only retain your data for as long as necessary to:
- Complete the service
- Comply with legal obligations
You may request deletion of your data at any time.
9. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time
- Restrict or object to processing
To exercise these rights, contact us at:
traceyourancestry@poppyheritage.com
10. Third-Party Services
We may use secure third-party tools for:
- Website hosting
- Communication
- Payment processing
These providers are required to handle your data securely and in compliance with data protection laws.
11. Cookies
Our website may use cookies to improve user experience and analyse traffic.
You can control or disable cookies through your browser settings.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page.
13. Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact:
traceyourancestry@poppyheritage.com